Comeback of the beard

Produkt

The comeback of the beard: not all smooth running

After five o’clock shadow and various types of chin beards, 10-day beards are the latest trend. Here you can find out what kind of statement facial hair makes and how best to groom a beard.

A natural habit

On the international scene, 10-day beards are commonplace: actors such as Christoph Waltz, George Clooney, and Brad Pitt can be seen sporting them, and clean-shaven men seem to be in the minority on the football field and in the creative departments of magazines or advertising agencies. Following the metrosexual trend (David Beckham was the first), the desire for roots and authenticity is on the rise. The new generation of bearded men cultivates a stylish, well-groomed look. This is where the new beard culture meets the new bathroom culture; innumerable creams, lotions, and oils developed exclusively for masculine tastes come to match increasingly diverse bathroom design. The blogs in which men discuss shaving rituals and facial-care must-haves are proof that these products do have takers.

Not something for men who aren't prepared to invest time

The look requires more care than wet shaving because the contours and length of the beard have to be trimmed regularly. The right finish is needed so that it doesn’t just look groomed but also feels soft and smooth. So one word of advice: beards are not recommended for men who prefer a minimalist’s morning ritual!

The six best care products for him

Male grooming has been around for a long time now. Whereas men used to keep little more than deodorant and shaving cream in the bathroom, there is now a constant stream of popular new products that are specially developed for men's skin These include facial lotions and conditioners (for beards), as well as high-quality oils to maintain skin and nails. For those men who choose to have facial hair as an expression of their individual personality, looking after their beard is a matter of course. This involves creams and oils to soften rough beards, as well as regular shampooing. The following care products caught our eye:

Advanced Face Lotion by Menscience. With water-binding agents and skin-refining ingredients, the lotion is specially developed for men’s skin. The moisturizer has an ultra-light consistency and is oil-free.
After Shave Balm by Baxter. A rich and calming post-shave moisturizer that protects the skin from irritation.
Shu Uemura Youthful Purifying Lotion from the Tsuya skin range. The lotion supports the skin's self-cleansing process with a new cell complex. This skincare range is produced in Singapore and stands for innovative cell renewal with anti-ageing effects and is increasingly used by men.
Mr. Natty Shaving Oil. A beautifully scented shaving oil that can be used as well as a shaving foam or cream or entirely on its own. Also ideal for shaving contours.
Cellmen Skin-Care Face Cream. This first cellular revitalizing skincare cream is specially formulated for the structure of men’s skin. It protects the skin against signs of tiredness and counteracts premature ageing.
Old-Fashioned Shaving Cream by Triumph & Disaster. The fine combination of lanolin and coconut milk reminds us that shaving is a skill passed down from generation to generation.